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The lure of an AI machine that will write perfect content for creators is certainly strong. However, the reality of using an AI writing tool to produce your content comes with many complications - and enough to become problematic for justifying their use over alternatives.
Artificial intelligence is certainly a trending buzzword in the last few years. It’s particularly gained prominence in the area of content writing. The appeal is that you can get a robot or AI to write all your content on your behalf, meaning the need for human content writing would be redundant. However, there are many issues with using this approach.
So in answer to the question can AI write blogs: well, sort of but no… not effectively anyway.
Google is targeting human produced expert content, which is very hard to fake using AI Writing Tools.
There are some great AI-generated out there that can assist with robot blog writing. A few that come to mind include Jasper and Closer Copy. These are very popular due to the fact that you can enter a few keywords and get articles produced via their AI engine within A few seconds.
These trendy AI content writers expertly produce text celebs based on keywords. These texts I generally scraped from other sources from around the web. This means firstly that they are not always unique.
Secondly, it means that the writer has no control on what points or arguments the content is trying to make in its messaging. This can be problematic as it may JB contradictory to your general brand message in general.
Copywriting is not a mathematical or programmatic equation that is solved via artificial intelligence.
In all honesty, the best AI writing tools are… none. Although the lure of having your mind read with the click of a button to produce your thoughts in a blog post perfectly is hard to resist, unfortunately it simply is not and will never be an option.
There are other ways to cut down on the production time of content without using robot generated AI content applications. These include using fill the blank type templates which sit out structures for your writing so all you need to do is fill the spaces with your original thoughts and messaging. This keeps the content unique and relevant to your duct or brand. ContentFlame is one such provider of these templates for writing, and you can try their free fill the blank templates via Google Docs, Microsoft Word or your favourite writing tool.
No. Copywriting is not a mathematical or programmatic equation that is solved via artificial intelligence. It is a “creative art meets science exercise” that is best performed by a human.
This does not mean that tools like Grammarly, AI Tools or ContentFlame cannot be used to assist in producing such original copywriting pieces.
Google search algorithm bots will detect AI-generated content if it has a matching piece of content already indexed in its system. This is why using AI generated content services is such a highly debated topic in the content marketing world at the moment. With the rollout of the Google Helpful Content update in August 2022, the risk involved in using an AI Writing Tools has dramatically increased.
Google Helpful Content algorithm update will likely lead to Creators heavily relying on AI Writing Tools facing a difficult future.
As mentioned earlier, much of the AI generated content produced through popular apps is screen scraped and repurposed from other sources around the web. This can lead to duplicate content, which Google penalizes in terms of your SEO ranking score. This is another reason why using AI content generators is a very risky practice.
The Google Helpful Content algorithm update will likely lead to Creators heavily relying on AI Writing Tools facing a difficult future in regards to their SEO aspirations.
Google has released an update to its algorithm called “Helpful Content”, where it is wanting to serve content that is the most useful to the end user. This is a blow to content creators who use AI writing tools to produce low quality content through a click of a button.
This update indicates Google is targeting human produced expert content, which is very hard to fake using AI Writing Tools. However, when used wisely, AI Writing Tools will still be able to help creators if used merely as a brainstorming tool - however this can be a clunky method to use for gathering facts about a topic.
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